MarketplaceIQ

MarketplaceIQ

Share this post

MarketplaceIQ
MarketplaceIQ
The Truth About Product Content: What You're Missing

The Truth About Product Content: What You're Missing

The data reveals 64% of e-commerce products have insufficient and inaccurate information. Here's why that matters — and how to fix it.

Omer Akkentli's avatar
Omer Akkentli
Nov 13, 2024
1

Share this post

MarketplaceIQ
MarketplaceIQ
The Truth About Product Content: What You're Missing
1
Share

The sun rises on another day of e-commerce. Your products sit there. They wait. Two-thirds of them have wrong information. The numbers don't lie.

The Hard Truth

We looked at millions of products. The findings hit hard. Only 36% of product content was accurate. Let that sink in.

Your competitors know better. They win without ads. They win without discounts. They win because they get content right.

The Silent Killer

Content is the forgotten warrior. It fights your battles while you sleep. But bad content betrays you. It pushes customers away. It hides your products in search results.

Numbers tell the story:

  • 34% completion rate

  • 66% error rate

  • 1-3x better performance for sellers with good content

Beyond AI Promises

Some say AI will fix everything. They are wrong. A simple prompt won't save you. You need:

  • Tested best practices

  • Quality benchmarks

  • Content standards

The Path Forward

MarketplaceIQ handles the heavy lifting. We know the way. We've walked this road before. Your products deserve better. Your business demands it.

Want to become a content master? Subscribe now. We'll show you how.

The road is clear. The choice is yours. Your competitors are already moving. What will you do?

1

Share this post

MarketplaceIQ
MarketplaceIQ
The Truth About Product Content: What You're Missing
1
Share
© 2025 MarketplaceIQ
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share