<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[MarketplaceIQ]]></title><description><![CDATA[🌟 Transform your product data into a powerful revenue engine through AI-driven enrichment and optimization]]></description><link>https://blog.marketplaceiq.io</link><image><url>https://substackcdn.com/image/fetch/$s_!hc-X!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe25643f9-e385-4743-a94f-4e4e8dd81086_96x96.png</url><title>MarketplaceIQ</title><link>https://blog.marketplaceiq.io</link></image><generator>Substack</generator><lastBuildDate>Wed, 15 Apr 2026 17:35:41 GMT</lastBuildDate><atom:link href="https://blog.marketplaceiq.io/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[MarketplaceIQ]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[marketplaceiq@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[marketplaceiq@substack.com]]></itunes:email><itunes:name><![CDATA[Omer Akkentli]]></itunes:name></itunes:owner><itunes:author><![CDATA[Omer Akkentli]]></itunes:author><googleplay:owner><![CDATA[marketplaceiq@substack.com]]></googleplay:owner><googleplay:email><![CDATA[marketplaceiq@substack.com]]></googleplay:email><googleplay:author><![CDATA[Omer Akkentli]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[The Truth About Product Content: What You're Missing ]]></title><description><![CDATA[The data reveals 64% of e-commerce products have insufficient and inaccurate information. Here's why that matters &#8212; and how to fix it.]]></description><link>https://blog.marketplaceiq.io/p/coming-soon</link><guid isPermaLink="false">https://blog.marketplaceiq.io/p/coming-soon</guid><dc:creator><![CDATA[Omer Akkentli]]></dc:creator><pubDate>Wed, 13 Nov 2024 10:15:35 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!5cVd!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd5c3a02d-e843-40a3-b384-112b12c9621e_2048x770.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!5cVd!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd5c3a02d-e843-40a3-b384-112b12c9621e_2048x770.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" 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src="https://substackcdn.com/image/fetch/$s_!5cVd!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd5c3a02d-e843-40a3-b384-112b12c9621e_2048x770.jpeg" width="728" height="273.7109375" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/d5c3a02d-e843-40a3-b384-112b12c9621e_2048x770.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:770,&quot;width&quot;:2048,&quot;resizeWidth&quot;:728,&quot;bytes&quot;:418760,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" 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class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>The sun rises on another day of e-commerce. Your products sit there. They wait. Two-thirds of them have wrong information. The numbers don't lie.</p><h2><strong>The Hard Truth</strong></h2><p>We looked at millions of products. The findings hit hard. Only 36% of product content was accurate. Let that sink in. </p><p>Your competitors know better. They win without ads. They win without discounts. They win because they get content right.</p><h2><strong>The Silent Killer</strong></h2><p>Content is the forgotten warrior. It fights your battles while you sleep. But bad content betrays you. It pushes customers away. It hides your products in search results.</p><p>Numbers tell the story:</p><ul><li><p>34% completion rate</p></li><li><p>66% error rate</p></li><li><p>1-3x better performance for sellers with good content</p></li></ul><h2><strong>Beyond AI Promises</strong></h2><p>Some say AI will fix everything. They are wrong. A simple prompt won't save you. You need:</p><ul><li><p>Tested best practices</p></li><li><p>Quality benchmarks</p></li><li><p>Content standards</p></li></ul><h2><strong>The Path Forward</strong></h2><p>MarketplaceIQ handles the heavy lifting. We know the way. We've walked this road before. Your products deserve better. Your business demands it.</p><p>Want to become a content master? Subscribe now. We'll show you how.</p><p>The road is clear. The choice is yours. Your competitors are already moving. What will you do?</p>]]></content:encoded></item></channel></rss>